![]() They should be able to tell you what service is going to help You and what is going to hurt based on your current situation.Ī consultant should you be able to explain their product front to back and sell against anyone even perceived to be a competitor of theirs regardless of how they are compensated.īut that isn’t their fault. I’m reality a true consultant doesn’t have any competitors. Now in a perfect world, as consultants they should be able to tell you about everything there is about their competitor. That is just how their commission is structured and it’s easier to get another client than to Solve Actual problems That’s the way the company they work for is set up. That is just the nature of The kind of company that you dealing with. They don’t want to you linkeded up to Yelp because that opens you up to sales calls from yelp, and heaven forbid they recommend something they don’t get paid from. That is their business model.īut This is their mentality I promise you. Those sites are Not viewed as something that can help you. Not once did they mention building a new website or getting listed on Yelp or Google or anything like that because they look at Yelp & Google as competitors of theirs. They just said “ok, So you owe us for another 30 days” And They just kinda put their hands up like “ok, you got me”. “What could we have done to the to make this right?” Nope. When we said “NO” they didn’t try to salvage the account. they got literally nothing except a bill every monthĪnd now HIBU wants him to re-up another year and double his ad spend on a second location. The other $300 a month hibu was charging was supposedly going towards banner ads in some email platform, But he never saw one. Not even a monthly report showing where his ads were running or what the ads said. It was a mess but again, despite their just awful work, because the shop was in business for 30 years before he bought it, the address ranked really well on google. They had broken links, big Empty Blocks of space where reviews and blog content were suppose to go. Doubling his monthly AD spending for year.Īfter analyzing the HiBu bill, I realized that $500 out of $800 a month going to “SEO” for his website, BUT the site has never been updated once in the last 8-9 months. HIBU: This comlnY handled all their digital marketing & they had a contract for one year, the contract was Almost up and HIBU wanted him to renew for another year & add his second location. Little did we know that this micro dispute Was the tip of the iceberg & would be the least strange thing about this account. But because the thought another website out there using the exact same “AD COPY” word for word that my client is using is cringe enough. So here We have this this legal letter demanding that we Remove or change “our Bio” or face The wrath of their legal team. You cannot “copywrite” “Ad Copy” On a website. Now I’m not sure if this agency is confused by the term copywriting and copywritten. So this “Marketing agency” apparently re-uses the SAME about us content for EVERY clients BIO section of the website they build and claim it’s “copy-written” material. They cited another clients website With The EXACT Terminology In the “bio” This company manages his website & social media profiles posting awful content to his Facebook fan page like “happy Friday” and other pure nonsense That got zero engagement & was completely unrelated to automotive business at all.īesides giving detrimental business advice regarding the phone number & the second location, They also Sent a letter recently saying we are using copy-written material in our new website. Turns out his marketing agency told him to just add the New Phone number and business Address to his website to save money □ □ □ I called the GM & found out that second number goes to the second location. ![]() I called on him around February because his website had two different phone numbers going to the one location. Including me.Īnyway, this client has a small 2 bay garage north of Boston, and he quickly outgrew that space and Now needed someone to manage his marketing part time at very minimum between the two locations. He left a lot of his vendors & customers high & dry. His new location occupies the showroom a former client of mine owned who turned out to be a bad guy. Grew a small 2 bay shop into a giant local business. This is a case study /example of a recent client who was using three different companies for his local marketing.ĪSE certified master technician, Who despite his advertising. ![]()
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